The Professional Pest Management Alliance has designated the week of June 5-11, 2016 as ‘Bed Bug Awareness Week’. This week was appropriately chosen to coincide with the start of the summer travel season. In an outreach to the public, organizations will work to educate consumers and business owners across the country about bed bugs.
A recent survey conducted by the University of Kentucky found that two thirds of travelers surveyed couldn’t identify a bed bug. This shocking statistic underscores the need for education when it comes to this insidious blood-sucking pest.
Bed bugs have the potential to impact everyone from homeowners and apartment dwellers who will be hit with high treatment costs to hoteliers and business owners who can find themselves embroiled in a lawsuit. Furthermore, hotel brand reputation can easily be tarnished through postings on the Internet and through news media. Aside from an infestation causing financial hardship, bed bugs can take a psychological toll on their victims. The mere thought of bed bugs in one’s sanctuary, their bedroom, can lurk deep within the minds of those who fall victim to an infestation.
All is not lost! The negative impact bed bugs can have may be significantly avoided through education and by adopting a pro-active approach to address this rapidly expanding problem.
Resource Bed Bug can provide a proactive plan for your property. One of the easiest ways a hotel can protect their reputation is using an ActiveGuard Liner along with a residual dusting of their rooms.